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About the BBC

The Better Bennington Corporation is the official non-profit Designated Downtown Organization for the Town of Bennington, providing access to grants, technical assistance, and networking opportunities. Our programming is funded by grants, donations and a special assessment tax on downtown properties in the Downtown Improvement District.

Our Mission

The mission of the Better Bennington Corporation is to lead and support public and private efforts that enhance downtown as the vital commercial and cultural heart of the community.

Our Commitment to Diversity and Inclusion

The Better Bennington Corporation (BBC) is committed to equity, diversity, and inclusion and believes these fundamental principles inform and strengthen the BBC’s ability to respond to changing demographics and the needs of all who live in, work in, and/or visit Bennington Downtown.

Four Point Approach to
Downtown Revitalization

Organization

Involves getting everyone working toward the same goal and assembling the appropriate human and financial resources to implement a Main Street revitalization program. A governing board and standing committees make up the fundamental organizational structure of the volunteer-driven program. Volunteers are coordinated and supported by a paid program director as well. This structure not only divides the workload and clearly delineates responsibilities, but also builds consensus and cooperation among the various stakeholders.

Promotion

Sells a positive image of the commercial district and encourages consumers and investors to live, work, shop, play and invest in the downtown district. By promoting a district's unique characteristics to residents, investors, business owners, and visitors, an effective promotional strategy forges a positive image through advertising, retail promotional activity, special events, and marketing campaigns carried out by local volunteers. These activities improve consumer and investor confidence in the district and encourage commercial activity and investment in the area.

Design

Means getting Main Street into top physical shape. Capitalizing on its best assets — such as historic buildings and pedestrian-oriented streets — is just part of the story. An inviting atmosphere, created through attractive window displays, parking areas, building improvements, street furniture, signs, sidewalks, street lights, and landscaping, conveys a positive visual message about the commercial district and what it has to offer. Design activities also include instilling good maintenance practices in the commercial district, enhancing the physical appearance of the commercial district by rehabilitating historic buildings, encouraging appropriate new construction, developing sensitive design management systems, and long-term planning.

Economic Vitality

Strengthens a community's existing economic assets while expanding and diversifying its economic base. The Main Street program helps sharpen the competitiveness of existing business owners and recruits compatible new businesses and new economic uses to build a commercial district that responds to today's consumers' needs. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district.